Beyonce is a veteran of the perfume game, with Heat, Heat Rush, Midnight Heat and Pulse already available, and now she’s adding new scent Rise to her portfolio. In an ad for the fragrance, Bey is a gold dust woman imploring you to embrace the elements and rise (like a lotus?).
“You can let yourself disappear. Or you can stir things up,” she says amidst clouds of glitter in the 30-second spot, which was directed by her frequent collaborator Jake Nava.
Check it out up top, and keep an eye out for the perfume in time for Valentine’s Day.
[via Hot New Hip Hop]
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